MW Holding GmbH
Furniture retail reinvented
As a family business, we are shaping the European furniture retail sector – with innovative energy, customer proximity, and a sustainable strategy.
ABOUT US
Collaborative partnerships
We are a family-run company with a clear focus on the furniture retail sector, in which we are one of the leading players in Europe. We are the No. 2 in that market, but also just as personal as a family.
Our solid financial basis and strategic direction guarantee sustainable growth and long-term success. We see ourselves as a driving force and a reliable partner in the European furniture retail sector.
With innovative solutions and a clear focus on sustainable growth, we are actively shaping the future of the industry – always with the aim of making our customers feel ever more at home with every piece of furniture.
Our Assets
01 Expansion strategy
02 Global sourcing
03 Financial stability
04 High-performance prime locations
Our Assets
01 Expansion strategy
02 Global sourcing
03 Financial stability
04 High-performance prime locations
Strengthening our core business with expertise
Our subsidiaries
Pan-European impact and maximum customer proximity
With a wide network of subsidiaries, we cover the central markets in Germany, France, Switzerland, Spain, and Portugal.
2007
Foundation
2016
POCO Einrichtungsmärkte
Germany
2016
BUT International
France
2020
Conforama France
France
2022
Conforama Suisse
Switzerland
2024
Conforama España
Conforama Portugal
Spain, Portugal
🇩🇪 Poco | 126 stores
🇫🇷 Conforama & BUT | 504 stores
🇨🇭 Conforama | 19 stores
🇪🇸 Conforama | 44 stores
🇵🇹 Conforama | 12 stores
Our success factors
Steady and sustainable growth
Customer proximity: accessibility
100 Million
visitors to our
stores per year
240 Million
visitors to our
online shops per year
A network of stores, which allows 80% of the population to reach one of our stores within 20 to 30 minutes.
Future-proofness: sustainability
Investments in future-oriented business models and resource-efficient solutions.
Sustainability
Investments in
stable and long-term
business models
Focus on our
core business:
furniture and real estate
Reliable relationships
with all stakeholders
Financial
stability
Partnerships and cooperations
Increasing strength by working together
Strategic partnerships for shared goals
MW Holding Group maintains strategic partnerships to promote sustainable business models in the furniture retail industry.
Shared knowledge and mutual growth
One of our key partners is the XXXLutz Group, the world’s second largest furniture retailer. Together, we are a driving force behind the optimisation of global purchasing processes and we both benefit from an extensive exchange of knowledge. The purchasing organisation GIGA International combines the know-how of its members and can draw on many years of expertise in global procurement.
Cooperation for a forward trajectory
In addition, we are building strong partnerships with renowned furniture retailers and investors who further drive our growth. A good example of this is our collaboration with the US investment fund Clayton, Dubilier & Rice in the French market.






Our financial capacity
A solid foundation
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
0
800
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
0
25.000